MKT 571 Week 6 Team Assignment - Product Launch Plan

•Develop a product launch plan for two markets (domestic and international).

•Write a 2,800- to 3,500-word paper explaining each of the following elements in your team’s Product Launch Plan: Post completed assignment in the Assignment Forum

oProduct description

oProduct positioning 

oTargeting

oMarket needs

oMarket potential and market growth

oCompany SWOT analysis (include analysis from both countries chosen)

oThe competition

oMarketing objectives and marketing strategy

oPricing

oMarketing communication (including public relations)

oDistribution strategy (domestic and international market entry)

oMarketing research conducted for the plan 

•Format your paper according to APA standards and Professional Report Writing Format