MKT 571 Week 6 Team Assignment - Product Launch Plan

• Develop a product launch plan for two markets (domestic and international).

• Write a 2,800- to 3,500-word paper explaining each of the following elements in your team’s Product Launch Plan: Post completed assignment in the Assignment Forum

 

o Product description

o Product positioning 

o Targeting

o Market needs

o Market potential and market growth

o Company SWOT analysis (include analysis from both countries chosen)

o The competition

o Marketing objectives and marketing strategy

o Pricing

o Marketing communication (including public relations)

o Distribution strategy (domestic and international market entry)

o Marketing research conducted for the plan 

 

• Format your paper according to APA standards and Professional Report Writing Format