MHA/506 - ETHICAL MARKETING: THE NEW HEALTH CARE ECONOMICS

Create a matrix that contrasts the differences between marketing in for-profit and not-for-profit health care organizations.

Include the following in your matrix:

• Centralized versus decentralized format of management
• Strategic goals of the organizations
• Variation in the access to the capital market
• Strategic marketing differences between these two types of organizations
• Quality attributes of the two types of organizations
• The management of pricing and volume

Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).