MGT499-CASE2

Visit the library, and go to IBISWorld. Enter the term “Soda Production in the U.S.” After you have familiarized yourself with the IBISWorld contents (be sure that you review all pages on the Soda industry), perform some additional and more current research in the library on Coca-Cola (use trade journals, newspaper articles, and magazines). Be sure that you review the company’s most recent 10-K report as well, located at http://www.coca-colacompany.com/2015-year-in-review/downloads

Then, in a well-written 5-page paper, do the following:

1. Perform an assessment of Coca-Cola’s external environment, identifying key opportunities and threats, by doing the following:
   1. Complete an analysis of Coca-Cola’s external environment using Porter’s Five Forces.