MKTG201 Week 4

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REFERENCES IN APA 6th Editon format

 

Book Title: Principles of Marketing
Author(s): Tanner and Raymond
Publisher: Flatworld Knowledge
eISBN: 978-1-4533-4499-6

 

 

Answer two of the three forum questions, listed below, for this week. . 

1. How do the product-dominant and service-dominant approaches to marketing differ? Ch. 6

2. What are the four types of consumer offerings? How do they differ from one another? Ch 6

3. Identify two consumer products sold in a grocery store or by a mass merchandiser such as Walmart. Explain the strategies used to introduce each of the products or which strategy you feel will be most successful. Ch. 6 & 7

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