Marketing Strategy - Example Westside Baptist Church (www.wbcchurch.org)

Objective:
Apply key concepts from the Marketing
Communications Strategy to a real-world business or organization. The goal is to
analyze and develop a strategic marketing communications plan based on the theories and
frameworks discussed in class.

1. Select Business: www.wbcchurch.org (Example I want to use)
2.  Conduct Research: Utilize course materials, case studies, and external sources to
gather insights on the company’s marketing communications strategy.
3. Develop a Strategic Plan: Apply key marketing communication concepts to
propose a comprehensive strategy that improves or expands the current approach

5. Sources from Textbook to use: 

https://www.youtube.com/watch?v=UArx4_bgZZU

https://uark.pressbooks.pub/intromarketinguark/chapter/reading-digital-marketing/

https://kpu.pressbooks.pub/introdigitalmarketing/chapter/understanding-seo/

https://pressbooks.bccampus.ca/foundationsindigitalmarketing/chapter/mobile-marketing/

https://pressbooks.bccampus.ca/foundationsindigitalmarketing/?s=types+of+mobile+marketing

https://uark.pressbooks.pub/intromarketinguark/chapter/13-12-social-media/

https://pressbooks.bccampus.ca/foundationsindigitalmarketing/chapter/social-media-marketing/

https://open.library.okstate.edu/introtosocialmedia/chapter/keep-calm-and-be-platform-agnostic-a-content-first-approach/

https://www.youtube.com/watch?v=D4e7CJhatLc

https://pressbooks.bccampus.ca/foundationsindigitalmarketing/chapter/content-marketing/

https://pressbooks.bccampus.ca/foundationsindigitalmarketing/chapter/email-marketing/

https://www.youtube.com/watch?v=uTedLIeX5jE

https://uark.pressbooks.pub/intromarketinguark/chapter/reading-cultural-factors-shaping-the-global-marketing-environment/

https://opentext.wsu.edu/mktg360/chapter/3-5-marketing-across-cultures/

https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business

https://www.youtube.com/watch?v=w8FAoGHIymo

Format: APA, 2000+ words (intro,body,conclusion)

NO Ai (Turnitin is used)

DUE: April 15, 2025