marketing strategy

Part 1: In 1-2 paragraphs: A summary of facts, issues, and questions mentioned in the case. During your reading of the case, you should identify crucial  facts,  figures  and  charts,  and  identify  critical  comments  made  by individuals. The facts stated in a case often point to the key issue(s) facing a  firm,  such  as  new  opportunities,  a  changing  environment,  a  decline  in competitive position, or excess inventories. 

Part 4: Answer discussion questions on page 319. Using information outside the case is allowed and would be appreciated.