marketing startegy

PART 1: In 1-2 paragraphs: A summary of facts, issues, and questions
mentioned in the case. During your reading of the case, you should identify
crucial  facts,  figures  and  charts,  and  identify  critical  comments  made  by
individuals. The facts stated in a case often point to the key issue(s) facing
a  firm,  such  as  new  opportunities,  a  changing  environment,  a  decline  in
competitive position, or excess inventories.
 

Part 4:  Answer two discussion questions on page 524 (no limit)