Marketing Pricing 1

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DUE DATE SUN 10/22 3 PM

DISCUSSION QUESTION

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"Communicating Value" Please respond to the following:

  • Discuss the challenges of communicating a product’s value and ways those challenges may be addressed. Provide specific examples to support your response. 
  • In Chapter 4, the author talks about Lenovo and the difficulties the company may have when trying to communicate its value to prospective buyers. Outline what your strategy would be if you were in charge of communicating Lenovo’s value to the public. Be sure to support your response with evidence or examples.
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    FLOVODOH
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