Marketing Plan for a fiction Collaborative Store

Attached are the orientation the teacher send to us and I copied the rules in here, so you really get the idea of this Project. 

My Service is a fiction service, where I would do an online store, where I would actually sell local (San Diego, California, USA) producers stuff: It can be Clothes, food, artisanal objects, etc.... 

I would like to be like the channel for these producers to reach their customers. 

Below are the rules for the project:

PART I: RESEARCH & ANALYSIS (During research, maintain a working bibliography)

A. Select ONE real or fictional product that you have personal experience with and understanding of (can be goods, services, or ideas). Gain knowledge about your product’s competitive climate/environment byresearching the most likely significant direct and indirect competitors. Next, informally strategize the marketingmix (4P’s) components as relevant to your chosen product. What is unique or desirable about your product? How or where is the best place or way to distribute your product to consumers? Research the competitive environment for any remarkable or substantial HISTORICAL marketing campaigns or promotions initiated by acompetitor’s product or your own product (if your product is an actual existing product). Identify the existing pricing structure (range) for existing similar products.

B. Identify two different and specific market segments that would be likely consumers of your product. Begin to develop a “profile” for each of your specific target markets by identifying relevant segmentation characteristics of each group (beginning on p. 89). Your profile should fully examine and establish which influences (p. 65-68) are relevant, which demographic characteristics are relevant, which psychographic characteristics are relevant, which behavioral and environmental characteristics are relevant (geodemographic), what geographic characteristics, as well as which personal needs, goals, and values are relevant to each of your market segments.

C. Determine the two most likely advertising mediums (media preferences) that would be effective for each of your proposed two market segments. Engage in a full situation analysis (Figure 1.4 p. 7) andanalysis of the 3 C’s: Customers, Competitors, and Communications (p. 86-88).