Marketing Plan

The Marketing Plan should be based on the following structure: 

1. Executive Summary

Vision statement

Value proposition

Positioning statement

1. Marketing Situation 

              Industry analysis (description of your industry)

             Identify your customers - ideal clients. 

• What is their demographic profile?
• What are their values, interest, choices?
• How do they like to do business (online, face to face, etc.)? 
• Where are they located?
• Why would this person buy your product or service?

             Competitive analysis (your competition): 

• Where are they located?
• How long have they been in business?
• What are their target markets?
• What are the unique selling points?
• What are the strengths and weaknesses? 

1. Analyze your business

             SWOT 

             Define your difference: USP – what is your unique selling point?

             What is your elevator pitch?

1. What is your customer journey?

              AIDA:

              Attention

              Interest

              Desire

              Action

              Loyalty 

1. Action plan;

              Marketing budget

              Marketing team

              Pricing strategy

              Public Relations strategy

              Social media strategy

              Advertising strategy

              After-sale strategy

              Monitoring and measuring strategy

1. Marketing budget/financials 

Sales, expenses, and profit