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Assignment 1: LASA 2: Organization Website Review

Directions:

Select either an international service organization or a multinational corporation and conduct a preliminary assessment of their website.

In your review:

•   Explain your initial impression of the organization based upon your initial review of their corporate website.

•   Analyze their Vision, Mission and Goals in reference to the company’s competitive strategy, branding and messaging

•   Analyze the company’s strategic approach to globalization and their approach to competition, sustainability, CSR, marketing, analysis (external, internal, industry), and cross border issues

•   Examine the company’s financials included in their most recent annual report and review the profit margin statement from the CEO. What conclusions can you draw from their financial statements?

•   Evaluate the firm’s Corporate Ethics and Corporate Social Responsibility Policy. What expectations are presented in the policy? Explain the tangibility of the company’s policies

•   Include an organizational assessment using SWOT or Porter’s Five Forces

•   Explain the company’s capacity to be able to fulfill strategic missions while increasing profit margin

•   Include an Introduction and Summary statement in your review.

Your paper should be between 7 -10 pages in length, in correct APA format and use 4-5 outside sources.