Marketing Plan
- Write a research analys of 3-4 Pages (with short marketing plan example) on a specific target market, such as college students, Moms with small kids, recently retired, etc.
- Include the following details on your audience: size of audience ( how many college students in the US, etc), interests, buying power. Use at least three sources on your audience.
- Census.gov should be one of your stops. The US Census has rich basic data on demographics, business info, and more: http://www.census.gov/
- Select a product or service that you would like to introduce to the marketplace. It may be a product or service from an existing company or a new concept. Detail the value this product has for the target market segment.
- For information on market research and analysis, use these resources:
- https://www.sba.gov/content/do-your-market-research
- http://www.quickmba.com/marketing/research/ (You are specifically doing Market Research)
- Format your response consistent with MLA guidelines. Anything that is not common knowledge needs to be cited. Also use marketing plan template…here.
http://smallbiztrends.com/2008/06/one-page-marketing-plan.html
9 years ago
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