Marketing Homework1

(1a) IDENTIFY, DESCRIBE and EXPLAIN EACH OF THE VARIOUS SECTIONS of the Mehta et al. article on “Leadership Style, Motivation and Performance in International Marketing Channels: An Empirical Investigation of the USA, Finland and Poland.” (NOTE: EXPLAIN THE ARTICLE USING YOUR OWN WORDS. STATED DIFFERENTLY, DO NOT CUT AND PASTE SENTENCES OR ENTIRE PASSAGES FROM THE ARTICLE, WHICH WOULD CONSTITUTE PLAGIARISM.)

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(b) Separately, DEFINE and DISCUSS participative, supportive and directive leadership styles, motivation and performance as discussed in the article. 

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(c) Then explain how various dimensions of culture influence the relationship between leadership and motivation. 

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(d) Based on your reading, can the three leadership styles be used on a standardized basis by manufacturers to motivate their international distribution partners, or based on the findings of the study, do they need to be adapted to the cultural dimensions of each country market? 

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