Marketing Discussion
The CEO Kevin Johnson was on Good Morning America. Click the link to view his response. http://6abc.com/starbucks-ceo-orders-unconscious-bias-training-after-reprehensible-arrest/3350316/
What do you think of his response? Do you think Starbucks has a good CRM Strategy and are they adhering to it? Would you do anything differently? How would you expand Mr. Johnson's plans to respond to the situation?
8 years ago
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