marketing data analysis exam by using spss

you will use spss to analyze data then to explain it。

Including 3 questions and each question should minimum have 2 pages.

TIPS: Final Take Home Exam Data Files:

Q1: PDA Market Segmentation

Q1pda2.sav

You are recommended to use pda2.sav because it already contains the standardized x-variables.

Q2: Student Preferences for Apartment Complexes

Q2 apt.sav

Q2 aptplan.sav

SPSS_Syntax_for_Q2.txtPreview the document

Note aptplan.sav is the design file and apt.sav is the ranking preference data file.

Q3: Preference for New Pizza

Q3 Call_for_Group_Project_Proposal.pdfPreview the document

Q3pizaplan.sav

Q3pizza10.sav

Q3pizzabiby.pdfPreview the document

Q3pizzabiby.xlsxPreview the document

Q3pizza10x.txtPreview the document (SPSS Syntax for Q3)

The design and initial data files are stored here. You need to use pizzabiby.pdfPreview the document or pizzabiby.xlsx Preview the document file to collect additional Best-Worst data from 5 new respondents and then add them to pizza10.sav before you do the analysis for this question. The Call_for_Group_Project_Proposal.pdfPreview the document file contains the 3 new product concepts.

Paul's Excel Template for Q1 Report

Paul's Excel Template for Q1 Profiling Results.xlsxPreview the document

Paul's Excel Template to Report the 5 Additional Responses in Q3

Q3 Additional_5_Responses.xlsxPreview the document