marketing data analysis exam by using spss

Scree Plot

	# Clusters	Agglomeration Coefficients	% Drop	Drop
	1	781.000	n/a	n/a
	2	579.594	-25.8%	-201.41
	3	470.865	-18.8%	-108.73
	4	411.841	-12.5%	-59.02
	5	363.928	-11.6%	-47.91
	6	332.848	-8.5%	-31.08
	7	310.652	-6.7%	-22.20
	8	288.926	-7.0%	-21.73
	9	271.207	-6.1%	-17.72
	10	255.238	-5.9%	-15.97
	N.B.: Please provide values in blue cells above.

&A

Page &P

Scree Plot

1 2 3 4 5 6 7 8 9 10 1 1 2 3 4 5 6 7 8 9 10 1 1 2 3 4 5 6 7 8 9 10 781 579.594 470.865 411.841 363.928 332.848 310.652 288.926 271.207 255.238

# of Clusters

Agglomeration Coefficients