Marketing Case Study

 1. Should company go about changing the corporate culture from one of informal processes to a focus on strategic planning? Would this cultural change destroy the company’s soul? 

2. Should company consider (1) expanding its product line to include other types of confections, (2) expanding their territory, or (3) introducing complementary products? 

3. Should the product line for wholesale accounts be expanded beyond the 15 to 20 products now carried? Company stores carry all 200+ products, including seasonal products. Would it be to company's advantage to expand the line to wholesale accounts (other retailers), or would that cannibalize its own sales?  

1-2 pages