Marketing Advertisg Assignment

Find one successful and one unsuccessful outdoor advertising campaign. . You may find out on the street or search for them online.

Explain the reasoning behind your selections.

Give information about; 

• The intended audiences
• Marketing objectives of the campaigns
• Fundamental creative/design components of the campaigns
• Positive and negative aspects. 
• Are they integrated with other marketing communication channels? 
• Were they able to give the intended effect? 
• Were they able to reach the intended target market?
• Why are they success/failure? 
• What would you change in them?
• Your personal evaluations of the advertising/marketing campaigns.