Congratulations, your business is off to an excellent start and sales have been healthy. However, a rumour has started that...

Congratulations, your business is off to an excellent start and sales have been healthy. However, a rumour has started that the material used in your water bottle is very unhealthy and your water bottle is a breathing ground for bacteria. While  the rumour is untrue, many people believe it and the rumour has started to have an effect on sales. What do you do?