marketing - 500-600 words positioning in market for new product that is made up. first two parts of project attached

this assignment is 4 sections as listed

Marketing and Product Objectives

Target Markets

Points of Difference

Positioning- only do this section 500-600 words

Our SWOT gives you a good idea of what the product is. Use that as a guide for your section.

The main points in our elevator speech for this product are that:

Curacold will end the rhinovirus in 12-18 hours. It does not relieve symptoms.

It is currently prescription-only, mostly because we need to quickly recoup most of our development costs and prescription drugs can be priced flexibly. (Currently $33/pill retail. Medicare and private insurance plans will negotiate a price after release)

An OTC formulation is in final development stages and should be on the market in 3-4 years.

The prescription version is sold in a 4 pill blister pack. The OTC version will be sold in 8 and 16 pill blister packs.

3 pills will usually be sufficient to cure a cold.

The FDA says that only people over age 12 can take it in its current formulation. A children's version should be available in 5 years.

Extra care in prescribing is indicated for patients with heart, kidney, or liver problems.

Maybe less effective in patients with compromised immune systems (requiring the 4th pill and another 12-24 hours to take effect).