Brand positioning ( marketing plan) paper need 4 references and 700 words for new made up product attached

Curacold ( productwill end the rhinovirus in 12-18 hours. It does not relieve symptoms.

It is currently prescription-only, mostly because we need to quickly recoup most of our development costs and prescription drugs can be priced flexibly. (Currently $33/pill retail. Medicare and private insurance plans will negotiate a price after release)

An OTC formulation is in final development stages and should be on the market in 3-4 years.

The prescription version is sold in a 4 pill blister pack. The OTC version will be sold in 8 and 16 pill blister packs.

3 pills will usually be sufficient to cure a cold.

The FDA says that only people over age 12 can take it in its current formulation. A children's version should be available in 5 years.

Extra care in prescribing is indicated for patients with heart, kidney, or liver problems.

Maybe less effective in patients with compromised immune systems (requiring the 4th pill and another 12-24 hours to take effect).

First two steps attached 

You should revisit Chapters 8–10 which discuss the issues that a brand manager faces such as the position of your product on the industry. This will influence your marketing mix strategy (the last part of the Marketing Plan).