Marketing

PLEASE ANSWER ALL THREE (3) PARTS BELOW.

• Explain in detail the concept of a marketing mix and why firms must alter their marketing mix.
• How does marketing strategy differ based on the level of involvement associated with purchasing a product? This should be a detailed discussion. Provide examples.
• Identify three psychological factors that affect consumer buying decisions. Explain how these factors influence consumers decisions and how marketers use this information to successfully market their products and/or services to consumers.