Marketing

First. Ass(2) -3-4pages, double space.

Second.  

If you look over the Disney case, you notice that they are pursuing various forms of business diversification. 

A logic for diversification is to take your firm's core competence, and then apply that competence to other businesses.

This way, the firm tends to generate synergies (1+1 =3) across its businesses (e.g., Honda, P&G).

Your job is to assess Disney's diversification strategy. Did they do a good job, a poor job, somewhere in between? Which worked, which didn't, and why?

As always pay close attention to the back end of the case with tables, figures, and graphs as they help show a more complete picture. -2-3pges, single space

All due Mondy 11.59PM