Written Case Analysis

Read FILE 1, and although the questions can provide some initial guidance, ideally you should go beyond merely answering the questions in your paper preparation. The main body of the paper should encompass your detailed analysis (has to relate to the information in FILE 2, no chronologies, histories or repeats of the case exhibit, please) with supporting arguments to reinforce your perspective and identification of the problem(s) and solution(s).

Total page length should not exceed 2 double-spaced pages, not counting any exhibits.

• ·         How is the Walt Disney Company of 2004 different from the Disney Company of earlier times?
• ·         Has Disney expanded too far?