Marketing

Read the word.doc first and answer those following question

1. Provide a list of at least five pieces of information that airlines have about their customers, and for each, explain how that information might help the airline provide better customer service.
2. What do these types of customer relationship management (CRM) efforts require in terms of data and technology?
3. How might its use of customer data help one airline out-compete another?
4. Besides airlines, what's another industry that could improve customer service through the use of data about its customers?

Paper Requirement

➢ Must have a cover page showing the title of the paper, due date, authors of the paper and class# ➢ 

➢ Margins 1”,top,bottom,right and left

➢ Acceptable fonts: Arial or Times New Roman

➢ Font color: black-Using other colors on the cover page is allowed ➢ Font height: 12 pts.

➢ Line spacing:Double

➢ Your submission must meet the formatting requirements outlined in the syllabus and must have bullet points separately showing each question and your response.  

➢ 1.5 to 2 pages