Marketing

Marketing Challenges in a New Economy

Read the article: “Airbnb and the Unstoppable Rise of the Share Economy”. A recent trend in the consumer marketplace is the ability for a consumer to share their personal belongings, such as their homes/apartments, autos, tools, bicycles, and so forth. The shared economy has now become a multibillion dollar business.

• Explain how this concept is disrupting our traditional economy.
• Describe whether the shared economy is creating new value for the consumer or if it is just replacing existing business.

The paper

• Must be three to four double-spaced pages in length (not including title and references pages) and formatted according to APA style.
• Must include a separate title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
• Must use at least three scholarly sources.
• Must document all sources in APA style