Marketing

 Unit 1 Discussion Topic 1Discussion Topic

Topic 1: Your Motto

Many companies have slogans or "mottoes" which reflect their values. For example, McDonald’s® uses the slogan, “Have you had your break today?” Ford Motor Company® uses the slogan, “"Go Further". Provide a motto that you feel reflects your values.

• What is your slogan or motto? Write an original slogan to describe yourself and share it with the class along with your introduction.

-After you post your introduction and motto, take time to review the responses of your classmates and provide your feedback to at least two classmates’ posts.
-To obtain full credit, you must answer the available question as thoroughly as possible.
-Your answer should be thoughtful and composed using complete sentences. Please follow the Discussion Board guidelines as provided in your Syllabus.
-Be sure to comment on at least two of your classmates' posts. Your comments should be substantial and well-reasoned. Just agreeing with comments of another student does not fulfill this requirement.

 Unit 1 Discussion Topic 2Discussion Topic

Topic 2: Delivering Value

Delivering value to consumers is important, especially when there is increasing competition. When you market yourself in a job search, the same concept applies.

Suppose you are about to graduate in six months.

• How would you utilize marketing principles in your job search?
• What techniques would you be able to create or communicate to provide value as a prospective employee, and what would that value be, exactly?
• How would you show that you can deliver that value?