Market Segmentation

 

Assignment:  

Select one of the following Hotel Markets (Links to an external site.)Links to an external site.: commercial, extended stay, meeting and groups, and leisure/wholesale.  While some national hotel chains are represented in each market, select one national hotel chain and research the chain.  Based on your research, does the chain meet the criteria for successful market segmentation?

In a minimum of 700 words (excluding the title and reference pages), in APA FORMATwith a minimum of three references, explain whether or not your selected hotel chain meets the criteria for successful market segmentation based on their target market selection. Your submission should be a Word document.

 

Segmentation that meets the following criteria is considered successful (DMASA):

• Defined
• Measurable
• Actionable
• Suitable
• Accessible