Management

Prepare a paper that contains 1) a summary of a current marketing issue or event from global or national news that effect or reflect marketing strategy (no more than 250 words for this section) and 2) your analysis of this issue or event using course concepts (no more than 500 words for this section). Total word count should be no more than 750 words. Please note: incorporating concepts from the class is a critical part of this assignment. Papers without this component will receive a maximum grade of D.

based on Chapter 6 or chapter  7 of the link below 

http://www.seyedkalali.com/wp-content/uploads/2016/10/Marketing-Strategy-Ferrel-Hartline.pdf