Mana 4322

Instructions: Using the strategy models we have considered in this class to date, explain why the performance of Apple improved via the introduction of the smartphone. This could involve any or all of the following:

            -Analyzing Apple’s strategic planning process (a la Mintzberg),

            -Performing a SWOT analysis of Apple,

            -Analyzing Apple’s business-level strategy

            -Analyzing Apple’s corporate-level strategy