M5 (TW) Response

 

NEED FOLLOW-UP RESPONSE 2 - 3 PARAGRAPHS WITH 1 REFERENCE.

ORIGINAL QUESTION:

Assignment 2: Discussion—Business as an Agent of World Benefit

Access the World Inquiry's Innovation Bank Web site from this module’s readings. Then, read at least five mini case studies where companies made money by serving societal needs.

Tasks:

On the basis of the cases that you read, answer the following question:

1. Is the business as an agent of world benefit (BAWB) an academic fad or a change in business principles? Why?

STUDENT RESPONSE:

 

According to Fetzer.org, the Center for BAWB advances extraordinary business innovation and entrepreneurship by turning the global environmental and social issues of our day into core value-creation opportunities. 
BAWB provides solutions to the how of sustainable value and social entrepreneurship, helping companies become the leading-edge stars of their industries through applied sustainability, research, and education efforts.

One powerful example is GOJO Industries. “Saving lives and making life better through well-being solutions” is the GOJO Purpose. They invent and manufacture hand hygiene and skin care products for away-from-home and consumer markets.

GOJO is in the business of doing well by doing well. Social sustainability is at the heart of this Akron, Ohio-based company’s success. They are the inventors of PURELL Instant Hand Sanitizer, one of the most recognized brands in the world. “Sustainability is a purpose-driven commitment for GOJO”, says Joe Kanfer, Chairman and CEO. “We embrace sustainability as a business priority, building upon the value passed on to us by our company founders, and we continue to develop products to solve public health problems”.

The company published aggressive five-year target goals in three key areas relative to the baseline year of 2010. Within just one year, GOJO had made significant progress on each goal:

Reduce water usage by 30% — In saving 3.8 million gallons of water—roughly the equivalent of the content of 30.8 million water bottles—they achieved a first-year reduction in water usage of 13%.

Reduce solid waste by 25% — In the first year, they achieved a 15% decrease in solid waste.

Reduce greenhouse gas emissions by 5% — GOJO exceeded its 2015 goal by cutting its greenhouse gas emissions by 20% in just one year!

I don’t believe that BAWB is a fad, based on the data that was presented by Hunt (2012), there has been several companies that used the model and have seen great outcomes. There are ways to continue on this path with all companies as long as the follow the model that best suits them. The companies have to be willing to follow the process.

References

Fetzer.org. (n.d.). Center for Business as an Agent of World Benefit, Case Western Reserve University. Retrieved from http://fetzer.org/resources/partners/center-business-agent-world-benefit-case-western-reserve-university

Hunt, M. (2013, January 8). Business as an Agent of World Benefit: A World-Shaping Opportunity. Retrieved from https://www.huffingtonpost.com/michele-hunt/business-as-an-agent-of-w_b_2091045.html

NEED FOLLOW-UP RESPONSE 2 - 3 PARAGRAPHS WITH 1 REFERENCE.