Using the broad definition of a product, identify and explain what products are being offered by a shop that specializes in bicycles

Course Textbook

Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2010).

Essentials of marketing (12th ed.). New York, NY: McGraw-Hill/Irwin.

1. Using the broad definition of a product, identify and explain what products

are being offered by a shop that specializes in bicycles; by a travel agent; by

a supermarket; and, by a new car dealer. 2. How might you use different types

of research (focus groups, observation, survey, and experiment) to forecast

market reaction to a new kind of disposable baby diaper? Consider that this

product is to receive no promotion other than what the retailer will give it, and

the product will be offered at a competitive price. Assume the new diaper’s

name will not be associated with other known products. 3. What are two

examples of products that you think are currently in each of the product

life-cycle stages? Consider services as well as physical goods. Justify why you

chose that product or service for that life-cycle stage. 4. Explain in detail how

you would use the new-product development process if you were thinking about

offering some kind of summer service to residents in a beach resort town. Your

response should be at least 300 words in length for all four questions. You are

required to use at least your textbook as source material for your response. All

sources used, including the textbook, must be referenced; paraphrased and

quoted material must have accompanying citations.