M2A1 Discussion

Assignment 1: Discussion Question

Sustainable competitive advantage is the "holy grail" of corporate strategy, but it is elusive.

Using all you have learned to date about Harley-Davidson, analyze whether or not Harley-Davidson has a source of sustainable competitive advantage. Defend your answer using examples from your readings, the annual report, and other sources.

Submit your response to the Discussion Area by the due date assigned. Start reviewing and responding to your classmates as early in the module as possible and continue through the end of the module.

Grading Criteria

Maximum Points

Quality of initial posting, including fulfillment of assignment instructions 16

Quality of responses to classmates 12

Frequency of responses to classmates 4

Reference to supporting readings and other materials 4

Language and grammar 4

Total: 40