Intro to Business Unit 6 Discussion

Unit 6 Discussion Question (Due Wednesday)

Target Market

Estimated time to complete: 

Determining a target market is important; otherwise money and resources are wasted on trying to sell product to the wrong customers. After the target market is selected, there are various pricing strategies a business owner or manager might utilize to maximize revenues.

• Assuming the role of a business owner, describe the product or service that is offered to customers.
• Describe methods that will be utilized to select the target market for the business.
• Describe who your customers are (the target market).
• Complete additional research on this topic as necessary.

This topic is valued at 40 points. Please review post and response expectations. Please review the rubric to ensure that your response meets criteria.