Instructions Write a two-page paper that begins by defining and describing some of the important areas that PR agencies need to focus on in the future. Continue by identifying at least two significant trends based on the study you read, describing in det

Instructions

Write a two-page paper that begins by defining and describing some of the important areas that PR agencies need to focus on in the future.

Continue by identifying at least two significant trends based on the study you read, describing in detail the challenges these trends pose to marketing.

Conclude by summarizing the changes that PR agencies—and maybe even you—must make to ensure a competitive advantage in the future.

GUIDELINES ATTACHED

RESOURCES:

The New Rules of Marketing and PR
Chapters 23

https://www.forbes.com/sites/forbesagencycouncil/2018/07/12/what-you-can-expect-from-the-future-of-public-relations/#360a2320710a

https://rossdawson.com/keynote-speaker/keynote-speaking-topics/creating-future-of-pr/

Attachments area