Instructions Write a two-page paper that begins by defining and describing some of the important areas that PR agencies need to focus on in the future. Continue by identifying at least two significant trends based on the study you read, describing in det

COM 656: The Future, Trends, and Changes Short Paper Guidelines and Rubric

Prompt: Write a paper that begins by defining and describing some of the important areas that PR agencies need to focus on in the future. Continue by identifying at least two significant trends based on the study you read, describing in detail the challenges these trends pose to marketing. Conclude by summarizing the changes that PR agencies—and maybe even you—must make to ensure a competitive advantage in the future. Guidelines for Submission: Double-spaced Word document, 12-point Times New Roman font, one-inch margins, APA format, two pages in length (not including title page and references).

Rubric

Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value

Future Focus Meets “Proficient” criteria and substantiates ideas with research

Clearly defines and describes the important areas that PR agencies need to focus on in the future

Does not sufficiently define the important areas that PR agencies need to focus on in the future

Does not define the important areas that PR agencies need to focus on in the future

30

Trends Meets “Proficient” criteria, and ideas are insightful

Accurately identifies significant trends, describing in detail the challenges these trends pose to marketing

Does not sufficiently identify significant trends and/or does not use sufficient details

Does not identify significant trends

30

Recommendations Meets “Proficient” criteria, and ideas are insightful and comprehensive

Recommends changes a PR agency must employ in the future to maintain a competitive edge, using clear and relevant examples

Does not include sufficient recommendations

Does not include recommendations

30

Articulation of Response

Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format

Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

10

Total 100%