Inovation Marketing work

This work should focus on  product development ,opportunity/problem,  Customer/User/Stakeholder Impact  and solutions ...etc. 

 This product can be essential towards the revolution of self care. There is a generational issue of high blood pressure that runs throughout my family. My aunt, my mother, and the children of my mother are the only individuals who have not procured this attribute. My concerns are cost and availability. Will this product be recommended or required to be prescribed by a cardiologist/primary cared doctor? Will this product be sold over the counter? What will the cost of the product be? If the cost is exorbitant, can it be off set by an individual's medical insurance since it is a product that utilizes medical technology?