Inovation Marketing work

 How well did they explain the problem / need / opportunity they are looking to solve?

 

 They explained the problem decently well and described the need for a blood pressure indicator. They also highlighted how the need for a third party system would be beneficial.

They also metioned how the obesity crisis is increasing the need for such a device.

 

 

2)     Solution: How well did they explain their idea for a solution to this problem or need?

 

They explained the idea decently well, the only part I am not getting is how they plan on designing the blood pressure indicator. He focuses on how its third party system will alert others but he has not made it clear if he plans on building his own indicator or just acquiring someone else’s design.

 

 

3) Value: What forms of value is (can be) delivered by the idea? Make sure to dig deeper to explore all the types of value they may be creating with the idea. Are there some subtle forms of value that might be extra important but were not emphasized enough?

 

On the surface, they have created value by creating a novel third party system for blood pressure indicators to help the elderly and children stay safe. By doing so, they have also solidified thee need for a blood pressure indicator, and provided comfort and security to loved ones.  With this device, he has helped boost the awareness of high blood pressure and allowed emergency providers a step ahead in treating a possible catastrophic medical incident.

 

 

4) Strengths: What are the strengths of the idea? What do you like about the concept? What does it do that makes it good? Why might people like it? In what situations or contexts might it be or work best?

 

It addresses the sense of security people want to have and follows along the growing individual health devices that are popping up on the market. It is incorporating technology with existing systems to make a more user friendly and useful device that feels more integrated into the real world.

 

 

5) Uniqueness: What makes this concept different from what exists? What are the unusual aspects of this concept? What does this concept have that no others have? What competitors or alternatives offer similar value? How well did they explain / explore this?

 

It is different because it alerts third party individuals if a blood pressure reading is too high or too low. It provides that extra sense of security by giving loved ones the alert text. If part of his idea is to create a blood pressure indicator than it is very similar to the competition. I feel like apple probably has apps that can do a similar thing as this. All it would require is using already existing devices and a single app that sends a message to a specific contact list.

 

6) Weaknesses: What problems do you see with the concept? Where is the concept weakest? What problems will other people notice in the concept? What technical challenges might this concept have? What business challenges might this concept have?

 

The concept is weakest when you consider how there are already so many blood pressure indictors who do nearly the same thing minus the third party idea. In that case the idea of a blood pressure indictor is not novel and only the third party alert is novel.

 

 

7) Unknowns / Assumptions: What unanswered questions or untested assumptions did you notice? What can they do to test or validate these assumptions (e.g., experiments)?

 

They could test these assumptions by determining how well apple watches and other similar blood pressure reading devices have worked and do mock trials with consumers. They could pair their third party idea

Advice From another Person: COLLAPSE

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This product can be essential towards the revolution of self care. There is a generational issue of high blood pressure that runs throughout my family. My aunt, my mother, and the children of my mother are the only individuals who have not procured this attribute. My concerns are cost and availability. Will this product be recommended or required to be prescribed by a cardiologist/primary cared doctor? Will this product be sold over the counter? What will the cost of the product be? If the cost is exorbitant, can it be off set by an individual's medical insurance since it is a product that utilizes medical technology?

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