Industry Market Research

In today's world, marketing has become an integral part of every business, irrespective of the nature of the business. Although marketing practices have changed over the years, the fundamental mission of every business remains the same—to make its products appealing for the greatest number of people.

Based on your readings for this week:

1. Choose one of the following industries:
   • Professional sports
   • Cell phones and personal digital assistants (PDAs)
   • Education
   • Automobiles
   • Pet supplies
2. Conduct some research on the chosen industry, exploring the current trends in marketing practices.
3. Discuss how the marketing practices for this industry have changed over the past 20–30 years.
4. Identify a particular company in this industry that you feel is pushing the boundaries of traditional marketing practices, and explain why you feel they are successful.
5. Based on your research, explain what lies ahead for this industry in terms of marketing opportunities.
6. Integrate at least one resource from the Library and multiple resources from credible industrial publications.