Individual Project 2

Due Tuesday April 16, 2019

Assignment Details

Assignment Description

For this assignment, you will create a marketing mix document with the following 5 sections:

• Product: This section includes features, options, brand name, packaging, and service characteristics.
• Price: This section includes a pricing schedule, discounts, relative pricing, payment terms, and credit.
• Place: This section includes location, channels, in-store, on-shelf locations, on-site locations, and market coverage.
• Promotion: This section includes promoting, public relations (PR), and selling.
• People, participation, or philanthropy: This section includes information of your choosing.