How to create a strategy Advertising Plan

About my part of this (Duration of the Plan/Review Dates)

Is this a launch campaigns that will last three months? or is this an annual plan, with a "review and recommendation" every three months?

I would choose duration of the plan ever three months. 

You can chose approximate dates of basically a timeline of when we should have stuff done (social media completion, possible event dates, and maybe even try to find the dates for events on our campus events like summit to success etc) then go on from there. Really try to be creative with it too.

There are some documents about it. Take look at it to get more details of it.

I want a half page.