How Does Physical Signage Influence Customer Perception?

A company's brand is usually associated with its logo, website, social media, and advertising. But physical branding can be just as important, especially for businesses that operate from physical locations.

3D Sign Factory is an example of a company working in this area. More information about its approach to custom signage and fabrication can be found at https://3dsignfactory.com/. The company works with dimensional letters, illuminated logos, monument signs, architectural displays, and other custom signage for commercial and public spaces.

Creating this type of signage involves more than choosing a logo. Materials, size, lighting, location, architecture, and installation requirements can all affect the final result.

Question: How can physical signage influence the way customers perceive a business, and what factors should a company consider when choosing between simple signage and a more customized design?