Healthcare Systems

To begin, select one (1) of the following healthcare systems that you would like to explore for this unit:

• Acute care
• Ambulatory care
• Assisted living
• Continuing care retirement community
• Critical access hospital
• Dialysis care
• Home health care
• Hospice care
• Long-term care
• Memory care
• Palliative care
• Pediatric care
• Primary care
• Short-term care (e.g., post-surgery therapy)
• Surgical care
• Veterans Administration
• Other (requires approval from instructor)

Next, select an environment/location:

• Downtown New York City
• Denver, Colorado
• Mobile, Alabama
• Boston, Massachusetts
• Rural Minnesota
• Savannah, Georgia
• Los Angeles, California
• Fort Worth, Texas
• Anchorage, Alaska
• Other (requires approval from instructor)

Finally, select three (3) marketing tools:

• Email
• Newspaper
• Memorandum
• Radio advertisement
• Television
• Telephone
• Social media
• Internet
• Person-to-person
• Billboard
• Referral
• Other (does not require approval from instructor)

Instructions

• 1. Provide a general overview of your select healthcare system.
• 2. Discuss the demographics of your select location.
• 3. Discuss the advantages of using each marketing tool at your healthcare system and location.
• 4. Discuss the disadvantages of using each marketing tool at your healthcare system and location.
• 5. Summarize which marketing tool you would recommend that would yield the highest marketing potential of your select healthcare system and location.
• ***Be sure to support your assertions with evidence-based research, scholarly articles, and well-supported strategies that support your predictions.

• Select one (1) of the following options:
• ---3-4 page paper excluding front and back matter (APA standards apply ).
• ---Internal organizational memorandum.
• ---Infographic
• ---PowerPoint presentation for a Board of Directors (10-12 slides; speaker notes as needed to support assertions).