Health Care Marketing Cases Week 6 (2)

Exercise Content

1. After reading Chapters 11&12 answer the following:
   2 Source credibility is a major factor in communication—and who might be more credible than a physician. Physicians were once utilized in advertising cultural values and attitudes have changed.

Please watch this video of an advertisement for Camels cigarettes.

More Doctors Smoke Camels Than Any Other Cigarette

https://www.youtube.com/watch?v=gCMzjJjuxQI

Research the topics of  False Advertising as in the case of Camel cigarettes.

Log on to our library and research the LIRN databases such as Proquest and use at least 2 articles on  topic to write a minimum 2 page paper.

Use APA 7 format and list your references.