HCS/539 Week 3 Assignment: Marketing Research and Segmentation

HCS/539 Week 3 Assignment:

Marketing Research and Segmentation

Due Feb 18, 11:59 PM Not Submitted POINTS 8

Choose a health care organization, or use the organization you chose in Week Two.

Imagine you are a marketing representative for the organization.

Conduct research on the consumers in a particular area using at least two lifestyle analyses and

marketing research databases.

Write a 1,050- to 1,400-word lifestyle profile for the neighborhood. Include the following:

 Describe your research method.

 Describe the databases and findings.

 Describe at least two strategies you could use to segment your market.

 How does this profile provide you with insight on how the people in this area perceive

your organization?

 How will your target audience characteristics help you determine your market strategies?

 Is the demographic and psychographic information accurate? Why or why not?

Provide a brief description of the facility or organization.