Marketing Research and Segmentation
a_aaul***Imagine you are a marketing representative for Kaiser Permanente.
***Conduct research on the consumers in a particular area using at least two lifestyle analyses and marketing research databases.
***Write a 1,400-word lifestyle profile for the neighborhood. Include the following:
- Describe your research method.
- Describe the databases and findings.
- Describe at least two strategies you could use to segment your market.
- How does this profile provide you with insight on how the people in this area perceive your organization?
- How will your target audience characteristics help you determine your market strategies?
- Is the demographic and psychographic information accurate? Why or why not?
Provide a brief description of the facility or organization.
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