HCO and Marketing Plan

In the role of a health care manager, for the final project you will develop and write a comprehensive marketing and communication plan for your fictitious health care organization. The final project will be divided into four parts:

1. Health Care Organization Profile (Due Module 2)
2. Communication Plan
3. Marketing Plan
4. Community Collaboration Plan 

For Part 2 of the final project, you are to develop communication strategies and write a communication plan for your health care organization. 

Part 2, the Communication Plan should include the following components: 

1. Types of internal and external communication networks
2. Stakeholder analysis
3. Media methods
4. Tag lines, logos, photos, etc.
5. Letterhead, newsletters, etc. 

For Part 3 of the final project, you are to conduct a market analysis for your health care organization and develop a marketing plan. The market analysis should address the following:

1. External environmental analysis
2. Internal environmental analysis
3. Strategic choice and strategic goals
4. SWOT analysis
5. How will marketing initiatives involve cross-functional team members?
6. How and when will marketing strategies be evaluated?

For Part 4 of the final project, you are to develop a community outreach plan for your health care organization. The community outreach plan should answer the following questions:

1. What methods will be used to engage the attention of and involve community members in the accomplishment of your organization’s goals?
2. How will community diversity issues be addressed? 

****part 1 has already been completed, please see the attached file and build off of what I have already written and submitted****