HA575 Unit 6 Assignment

In a Powerpoint presentation for a Board of Directors (10-12 slides; speaker notes as needed to support assertions):

Instructions

• Provide a general overview of the  ((Home health care)) healthcare system.
• Discuss the demographics of the Rural Minnesota .
• Discuss the advantages of using each marketing tool at your healthcare system  ((Home health care))
• and location  ((Rural Minnesot)).
• Discuss the disadvantages of using each marketing tool at your healthcare system ((Home health care))
• and location  ((Rural Minnesot)).
• Be sure to support your assertions with evidence-based research, scholarly articles, and well-supported strategies that support your predictions.

Use as referneces:

• Kemp, E., Bui, M., Krishen, A., Homer, P. M., & LaTour, M. S. (2017). Understanding the power of hope and empathy in healthcare marketing. Journal Of Consumer Marketing, 34(2), 85-95. doi:10.1108/JCM-04-2016-1765
• Thomas, R. K. (2015). Marketing health services (3rd ed.). Health Administration Press.Click the above link and then click on chapter 10 and chapter 11 to read them.
• Daubresse, M., Hutfless, S., Kim, Y., Kornfield, R., Qato, D. M., Huang, J., & ... Alexander, G. C. (2015). Effect of Direct-to-Consumer Advertising on Asthma Medication Sales and Healthcare Use. American Journal Of Respiratory And Critical Care Medicine,
• Elrod, J. K., & Fortenberry, J. J. (2017). Billboard advertising: an avenue for communicating healthcare information and opportunities to disadvantaged populations. BMC Health Services Research, 17(Suppl 4), 787. doi:10.1186/s12913-017-2754-6