Final Paper

In this paper, you will

• Create an international business or international  venture outside of the U.S. (e.g., export/import, franchising, manufacturing, joint venture, etc.)
  • Define the name, nature of the business, and brief background of the company and industry. Be sure this venture is created and is unique and innovative.
  • State the specific target market for the venture.
• Create a strategic plan that includes the following (in any order you decide):
  • An analysis of the competitive advantage of your venture (Why will it be successful?).
  • A PESTLE analysis, or a similar business analysis process, of the host country.
  • A 6- to 12-month timeline of your venture’s expansion.
  • A list of SMART goals.
  • A summary of startup human resources and marketing concepts.
  • A SWOT analysis of the venture that evaluates at least four challenges and advantages and/or opportunities and threats (e.g., cross-cultural, foreign currency, legal, etc.).
    • Suggest recommendations to overcome the challenges and threats from the SWOT you conducted.